FIND YOUR FIT
Choose the nutrition support that fits your goals.
Explore performance nutrition for your training and sport, or personalized nutrition counseling for everyday health. Self-pay care is available across both pathways, with insurance available for eligible medical nutrition therapy.
Two pathways. Personalized support.
TRAINING + COMPETITION
Performance Nutrition
Best for: Athletes who want to improve training, competition, or recovery.
Support for fueling, hydration, recovery, body composition, race preparation, and the demands of your sport.
Self-pay performance services
USE YOUR BENEFITS
Nutrition Counseling
Best for: People seeking individualized support for eating habits and nutrition-related health concerns.
Self-pay nutrition counseling, with insurance available when eligible for medical nutrition therapy.
Coverage and visit limits vary by plan.
SELF-PAY + INSURANCE OPTIONS
Nutrition Counseling
Best for: People who want personalized support for everyday health.
Individualized nutrition counseling for eating habits and nutrition-related health concerns, with self-pay care and eligible insurance access.
Self-pay; ask about current fees.
PERFORMANCE NUTRITION
Choose focused guidance for one challenge or ongoing support that evolves with your training.
Ongoing Performance Coaching
Best for: Athletes in structured training blocks.
Ongoing personalized support for training, recovery, and sustainable nutrition habits.
Performance Strategy Session
Best for: Race plans, big events, and targeted goals.
A focused 1:1 session for race fueling, event planning, recovery, body composition, or competition preparation.
Blood Biomarker Testing
Best for: Athletes and active adults seeking nutrition guidance informed by bloodwork.
Understand how your blood biomarkers relate to your nutrition, health, and performance, with personalized guidance from a registered dietitian.
Vita Performance Collective
Best for: Athletes who want education and community.
Practical nutrition education and community support for athletes who want to fuel smarter and train consistently.
MEDICAL NUTRITION THERAPY
Personalized nutrition support for your health.
Medical nutrition therapy, or MNT, uses individualized nutrition counseling to support health concerns and sustainable behavior change.
Common areas of support: Sustainable weight management · Prediabetes and diabetes · Blood sugar management · Cholesterol and heart health · Metabolic health · Realistic meal planning · Sustainable nutrition habits
Self-Pay Care
Access personalized nutrition counseling and medical nutrition therapy without billing insurance.
Looking to use insurance?
Submit your plan information and Vita will verify your nutrition benefits and estimated out-of-pocket costs before care begins. Coverage and visit limits vary by plan. Benefits verification does not guarantee payment.
FREQUENTLY ASKED QUESTIONS
A few helpful answers before you book.
What is the difference between performance nutrition and medical nutrition therapy?
Can insurance be used for sports nutrition?
What if Vita does not accept my insurance plan?
Can I choose self-pay instead of using insurance?
What happens during the first nutrition visit?
Which services are virtual?
Is sweat testing offered virtually or in person?